Everybody in the arts wants their art events to be featured in the media. Not only it is free publicity, it is also an effective way to promote their company and their activities. It is also a way to raise awareness to their arts companies. To achieve all these objectives in one-single media release seems impossible. This compact workshop will give you practical steps on how to do go about creating/writing a media Release that will perform all the basic functions of promoting the company and the event at hand in the short time possible. It will also give you “mental” plans on how to go about writing a good media release. As part of Theatrex Asia’s community support initiative for artists and arts managers in Malaysia, this reasonably priced workshop will be an incentive compared with similar ones offered for corporates.
Formerly a broadcast journalist and teaching in communications and creative arts, not to mention having working in the performing arts industry and educating about performing arts, arts management and entertainment arts, Richard Chua has practical experiences in getting the media attention in promoting his former theatre company and theatre productions.