The common argument is that commercial productions are for mere profit purposes and tend to be purely entertainment. Thus, commercial productions are usually not as artistic or do not carry as much artistic integrity as non-profit ones. Three key ideas were highlighted in this article to dispel the myth of commercial performing arts productions as a less artistic product. Firstly, the arts should be all encompassing. Entertainment can happen in both commercial and non-profit productions. Next, the commercial sector is also dependent on being artistically good in order to sustain and survive. Lastly, there should not be any opposition between the arts and commerce. Be it in a commercial or non-profit environment, both processes should work hand-in-hand together. This article also explores how the commercial organizations have to take on the challenging task of audience development.
